Tiểu luận The import plan of frozen pork
DA NANG UNIVERSITY
DA NANG UNIVERSITY OF ECONOMICS
------------------------------
THE IMPORT PLAN OF FROZEN PORK
Course: Export–Import Business
Lecturer: Duong Hanh Tien
Group 7-Class 43K01.2
Da Nang, 6/2020
Chapter 1 Import product introduction
1.1. Product
1.1.1. Select Product:
Product name: Frozen pork
HS code: 020329
Product description:
Pigs that are qualified for kilogram standard will be preliminarily processed and
slaughtered, and then taken to the cooling room with the temperature from -25 degrees
C for 10 minutes, to lower the body's temperature. Pork is stored in cool meat storage
to ensure biochemical ripening. Cool meat is given to demolish, preliminary processing
in conditions of not more than 7 degrees C. After being separated into separate parts,
freezing at temperatures of -45 degrees Celsius, depending on the parts that time
freezing. Finally, the meat was brought into the storage room at the temperature of -22
degrees Celsius. The whole process of transporting, preserving and displaying meat was
guaranteed the temperature at -18 dollars C to - 22 degrees Celsius.
Frozen pork is controlled by each process from standard pork, slaughter, storage ... The
targets of frozen meat are higher than other criteria of hot meat. Quality is only reduced
a little bit, about 95% to 97% of quality. According to nutrition experts, frozen meat is
stored at -18 degrees Celsius, which is to limit the harmful bacteria, bacteria can not
completely penetrate the meat. Therefore meat almost retains its flavor, as well as the
nutritional content of meat.
Pork in general is a familiar food for Vietnamese cuisine. For frozen pork, it will be an
optimal replacement for consumers' needs to improve the quality of meals and
consumption habits in the face of economic difficulties.
The price of frozen meat is currently on sale from 80,000 VND to 150,000 VND per 1
kg of meat, 5% - 10% lower than the market meat
1.1.2. Domestic demand with the product
Proactive approach: selection of a product based on immediate (short-
term) market need.
Currently, due to disease impacts, the rising price of pork has made the domestic pork
purchasing power decrease sharply while the demand for meat is still very high. The
obstacles in people's pork consumption mainly come from price. Facing this situation,
the import of frozen pork is a very beneficial job:
- Meeting the urgent needs of the market: the price of imported pork is cheaper
than domestic pork, people can buy without concerning about the price.
- Imported pork price is lower than domestic price to help enterprises compete on
price better.
- Importing after observing and seeing an urgent demand of the market helps limit
business performance risks.
Besides, there are some disadvantages:
- Vietnamese people have a habit of using fresh meat, so the demand and frozen
meat products are still limited => costly for marketing products and must choose
the appropriate import method.
- This is a frozen product, so it is necessary to research and choose a reputable
supplier to ensure a clean and quality source of goods for consumers. => Costly
research and choose a reasonable supplier..
Chapter 2
Potential supplier selection
2.1. Selecting potetial product
Exporter
Value
Quantity Unit
Growth Share in
Average Average
exported exported value
in Vietnam’s distance tariff
in 2019
(USD
thousand)
in 2019
(tons)
(USD/ton) imported import
(%)
value
between
2018-
2019
(%)
Brazil
24,216
12,384
1955
87
31.5
13505
15
Poland
Canada
United
15906
13706
6741
12971
8754
2912
1226
1566
2315
16
2308
46
20.7
17.8
8.8
4269
9413
9339
15
15
15
states of
America
Australia
1811
4
1609
4
1126
1000
73
2.4
0.3
4901
3417
5
5
Russian
Federation
Based on the unit price, Poland, Australia and the Russian Federation (the lowest) are
worth considering, because the choice of importing frozen pork from the market with
low unit prices will create better conditions to compete. price when selling in the
domestic market.
In terms of import tax rates, it can be seen that the average tax rate applicable to the
import of frozen pork from Australia and the Russian Federation is the lowest.
In terms of growth in the value of imports of frozen pork imported from Australia at
73%, it proves that its price increased sharply.
Between Australia and Russian Federation: For Australia the unit price of the product
is 1126 USD / ton, higher than the Russian Federation, in addition to the growth in the
import value of frozen pork imported from Australia in High level, from which we can
see that the Russian Federation market is the most potential for importing frozen pork.
2.2. Selection of potential supplier:
2.2.1. Summary
Rusagro
Cherkizovo
Group
Characteristics
Miratorg
corporation
Top three
industrial pork
producers in
Russia
The third biggest
pork producer in
Russia
Number 1 pork
producer in Russia
Position
Operate in
Professional and
responsible
approach at each
stage of the value
chain
A series of their
pork production
Production system facilities are
considered to be
compliance with
world standards
and use advanced
pig production and
feeding
the best in Russia
technologies
According to FSSC
(Food Safety
System
Certification) and
ISO 9001
Meet NAASR ISO
9001 and ISO
14001
High-quality
products
Product quality
Comment
standards
Main export
products are
chicken, not
intensive into pork
Little information,
less exported to
Vietnam
The most potential
supplier
2.2.2. Analysis
a.
Miratorg
Characteristics
Number 1 pork producer in Russia: Pork is the second most popular in Russia.
Miratorg has been an unrivaled leader in this meat market segment since 2010. The
overall investment in pork production is 63 billion rubles. The output of 3.4 million
heads per year, 321 thousand tons per year.
Production system: A series of their pork production facilities are considered to be the
best in Russia: 28 automatic pork production facilities, in clean environmental areas in
Kursk and Belgorod, including reproduction, fattening and rearing units. Each pork
production facility is a closed, high-tech manufacturing center, including livestock,
breeding, and farming facilities. A facility of 138,000 key employees, 3800 highly
qualified professionals and efficient methods of production based on the latest scientific
advances allows the company to produce effective numbers. manufactured in
accordance with the world's leading enterprises.
Product quality: All Miratorg pork producers are certified according to ISO
international standards (NAASR ISO 9001 and ISO 14001) and equipped with the latest
generation of modern equipment. Under the close supervision of experienced
agricultural technicians, Miratorg plants all of their main crops, which are raw materials
for their own combined feed production. Miratorg pays special attention to food safety
issues, veterinary control and compliance with environmental requirements and
requirements. Each product has the required certification and/or compliance statement.
Warehouse and distribution System: Miratorg has 14 major warehouse centers
throughout Russia, their warehouses offer control temperature choices from 10°C to -
20°С featuring zoning options including: deep-freeze (-18°С) and chilled produce (0 -
5°С). Their class-A warehouses meet the highest logistic standards, offering optimum
conditions for the storage and handling of any kinds of shipments.
They have over 1500 modern means of transportation are guaranteed temperatures from
-22°C to 0°C and all of their vehicles are equipped with GPS monitoring systems and
for monitoring the temperature in the goods compartment. The brand is not only famous
for its quality products but also the mode for customers attractive including consulting
to provide processing information, fast delivery to domestic customers and in the CIS
area.
Business partners:
- Domestic: As a manufacturer and supplier of pork, the largest meat-using material in
Russia for food giants, HoReCa-style corporations. Supplier to the channel system of
more than 40,000 retail locations throughout Russia.
- International: Miratorg's main pork export markets are Hong Kong, Vietnam, and CIS
countries. Potential markets that businesses target are Asian countries including China,
Japan and South Korea. Miratorg's representative expects this year, the group will
export more than 50,000 tons of pork to Vietnam and this number will increase every
year. Up to now, the group has exported 3,300 tons to Vietnam, including the latest
batch of 200 tons on March 7, 2020.
Comment
Product quality is a remarkable point of Miratorg, each production stage is strictly
managed by modern technology and professional staff.
The output of pork production is always guaranteed to meet the needs of domestic
market and foreign partners with the best quality.
The price of meat imported from Russia to Vietnam: about 2.55 USD / kg, equivalent
to an average of 60,000 VND/kg.
b.
Rusagro corporation
Characteristics
Rusagro Group’s Meat Business Division is one of the fastest growing in the Group,
and the third biggest pork producer in Russia with a market share of 5.4 %. It is
represented in the Russian market by Tambov Bacon LLC, boasting manufacturing
facilities in Tambov and Belgorod regions, as well as Rusagro-Primorye LLC in
Primorsky Krai.
Manufacture system: The Company’s pig farms operate in compliance with world
standards and use advanced pig production and feeding technologies. The production
facilities of the Meat Business Division represent modern and ecologically safe
commercial farms with a high level of automation. All the division’s activities are
carried out in compliance with the principles of environmental protection.
Product quality: High-quality products, the best customer service, responsiveness,
reliability and skillful management – all these features characterise the division in the
Russian and international markets…
The company products include:
Chilled pork half carcasses: large cuts include chilled and frozen
Bulk products: by products include jaored byproducts, red byproducts, white
byproducts.
Chilled case ready products: large cut, small cut, portioned meat, minced meat,
shashlyk and marinated products.
Rendering plant products: meat and bone meal, inedible fat.
-Comment:
Rusagro offers a variety of pork products and quality standards to the domestic market
in Vietnam, creating conditions for stability and development. Rusagro's pork has to go
through strict and leveling processes before reaching consumers. The output of pork is
always guaranteed to supply to domestic and foreign partners.
c.
Cherkizovo Group
- Characteristics
OSJC "Cherkizovo" Group is a Russian food company that is a major producer and
processor of poultry and pork.
Cherkizovo Group is one of Russia’s top three industrial pork producers. The
Company’s farms have a total big population of approximately one million heads.
The Cherkizovo Group is the largest producer of meat products in Russia, focusing on
consumers. The group ranks first in cumulative meat processing and poultry production,
and second in pork production.
Products: The list of exported products includes chicken, turkey, pork and processed
meat mainly produced in Moscow, Lipetsk, Kursk and Penza areas.
Cherkizovo's pork production capacity: 14 modern pig farms with a total capacity of
180 thousand tons of live weight per year, 6 meat processing plants with total capacity
of 190 thousand tons per year.
Technology: Cherkizovo facilities comply with current international trade requirements
and are certified according to FSSC (Food Safety System Certification) and ISO 9001
standards, animals raised under conditions It is almost safe, stress-free with the use of
balanced feed grains, pure water and implements strict quality control at all stages of
production.
Manufacture system
Control of the entire production - development and production cycle to deliver the final
product.
Professional and responsible approach at each stage of the value chain. Cherkizovo has
its own well-developed raw material base, a land bank, production facilities in various
regions and a team of real experts.
Product quality
Cherkizovo develops new product lines, including healthy food options, and continues
to expand Cherkizovo's product range to meet the growing demand for pork and poultry
products. cooked. All products have excellent taste, structural properties and shelf life
(up to 12 months without moisture loss) thanks to their own innovative raw material
and manufacturing technology. Cherkizovo freeze products to minimize shrinkage,
tight control of components and save labor.
Business partner
+ Domestic:
Closely monitoring product quality throughout the manufacturing process, Cherkizovo
is committed to meeting the highest safety standards and the most stringent customer
requirements, including from fast food chains and home chains. Offering great pizzas
for catering companies and featured restaurants. Cherkizovo's state-of-the-art
production facilities operate in environmentally friendly areas and state-of-the-art
logistics capacity enables quick delivery to customers.
+ Internation
Exporting of meat products, including poultry and pork, is a major driver of agricultural
and food industry development. Cherkizovo focuses on expanding its footprint in CIS,
the Middle East, Africa and Southeast Asia and cooperating with relevant Russian
government departments and agencies to promote products on export markets.
- Comment:
Cherkizovo mainly exports chicken meat to Hong Kong and Vietnam countries. Pork
export is still very limited. The product quality is strictly controlled to meet the
standards for export to foreign markets.
Conclusion: Miratorg is the most potential supplier
Chapter 3 Plan reach an agreement
3.1. Inquiry:
3.1.1. Product name: Frozen pork
3.1.2. Specifications and qualities:
The frozen material must be fresh meat, in accordance with TCVN 7046: 2009
Sensory criteria
Indicator request
Freezing state
- The meat block is hard, cold, sticky, dry and knocking surface with
resonance, allowing little snow on the outer surface of the meat;
state
- Clean meat, no strange impurities, no ice on the surface, not thawed.
Color
After freezing state
- Elastic, the surface is not viscous, does not stick to foreign impurities
Characteristics of the product
state
- Grease soft, tough, shaped
Color
Characteristics of the product
smell
Characteristics of the product, no strange smell
After boiling
smell
Aromatic, characteristic of the product, no strange smell
Sweet, characteristic of the product, no strange taste
taste
Clear, large fat scum, when reacting with copper sulfate (CuSO4) allows
slightly turbidity
Meat broth
Physical-chemical properties
Indicator
Yêu cầu
1. Ph
5,5 - 6,2
2. Qualitative reaction with hydrogen sulfide
(H¬2S)
negative
35
3. Ammonia content, mg / 100 g, not more
Heavy metal content
maximum
Indicator
(mg/kg)
1. Cadimi (Cd)
2. Lead (Pb)
0,05*
0,1
3. Mercury (Hg)
0,05
Hormone residue
Maximum
(mg/kg)
0,0
Indicator
1. Dietylstylbestrol
2. Testosterol
3. Estadiol
0,015
0,0005
Microbiological criteria
Indicator
maximum
1. Total aerobic microorganisms, CFU per gram of
product
105*
2. Coliform, CFU per gram of product
102
3. E. coli, CFU per gram of product
102
4. Staphylococcus aureus, CFU per gram of product
5. Clostridium perfringens, CFU per gram of product
6. Salmonella, trong 25 g product
102
102
Not allow
• Package
Frozen meat is packaged in special packaging for food, without affecting the quality of
the product.
• Transport
Frozen meat is transported in specialized vehicles and the temperature of the product
center during transportation should not exceed minus 120C. Vehicles must be cleaned
and disinfected according to regulations before use. The entire process of transportation
and storage must be guaranteed at -18 dollars C to - 22 degrees Celsius.
• Preservation
The shelf life of frozen meat should not exceed 18 months from the date of manufacture.
Frozen meat must be stored in specialized storage, the temperature of the heart of the
product should not exceed minus 120C.
3.1.3. Quantity: 500 tons
3.1.4. Delivery time: Within 15 days
3.1.5. Payment conditions
Imported under CIF terms, the port call is VND 60,000 / KG
In case Miratorg does not accept the terms of the offer, we will give convincing reasons
such as:
-Import in large quantities to meet market demand, redistribute to other agents and
retailers.
- Long-term commitment to import with large volumes.
13 trang
01/04/2022
7000
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